Staropramen

Unique beer handling in O2 arena Prague
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The spot was supposed to show unique beer handling behind the scenes on a big screen in the O2 Arena, and apart from entertaining the viewers before the match, the client did not expect much more from the project. Nevertheless, the spot became so successful that it ended up being shown during prime time of the Ice Hockey World Championships broadcast, and became the best rated Staropramen commercial in the year 2014. You can follow your beer from the process of brewing to having it drawn in the Arena.

Responsible riot team

Creative Director

Martin Lisý

Copywriters

Michaela Patočková, Martin Trnka

Director

Martin Linhart

Director of Photography

Martin Klimpar

Line Producer

Berenika Laurincová

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